2024.08
CHAGEE launched a special campaign with limited-edition merchandise in celebration of its signature Jasmine Green Milk Tea achieving record cumulative sales of over 600 million cups globally.
2024.08
CHAGEE launches its first series of pet-friendly concept stores across various cities in China.
2024.07
The number of CHAGEE stores exceeded 5,000 globally.
2024.03
CHAGEE was amongst the first few brands in the tea beverage industry with a "Nutritional Choice" label announced by the Shanghai Municipal Health Commission and took the lead in releasing product GI values for greater transparency.
2024.02
CHAGEE cooperated with Art Exhibitions China to launch the a new range of themed packaging for the Year of the Dragon.
2024.01
Managed by hearing-impaired staff, CHAGEE opened its first hearing-loss friendly store in Hangzhou, China.
